Watch out Fortnite, Balenciaga are getting into the gaming business. Available on any device, the Balenciaga Skiwear Mini Game is a celebration of the House’s first skiwear collection. Players can choose from avatars that are wearing animated renditions of the newly-launched Balenciaga winter sport products and are tasked with traversing a ski slope set up with downhill gates and extreme weather conditions.

To add to the excitement, Balenciaga have launched a contest, lasting until January 31st, 2024, that will rank the best players in each designated zone. As a prize, champions will be awarded a physical Balenciaga Ski Lock from the collection.

The game isn’t Balenciaga’s first gaming experience, for FW21 the brand created an immersive POV role-playing game titled Afterworld: The Age of Tomorrow, existing in a future utopia.

The Balenciaga Skiwear Mini Game is available exclusively on WeChat in China and online worldwide here.