Afterworld

Play the Balenciaga FW21 game now
By Alex James Taylor | Fashion | 8 December 2020

Balenciaga‘s FW21 collection is here and it’s presented in the form of a POV role-playing game.

Titled Afterworld: The Age of Tomorrow, players are transported to 2031 – “a virtual utopia” – where they begin by strolling through a beautiful store setting stocking the FW21. Make your way through the corridors and out onto a rainy street, from there hop on the 7 bus to ‘Afterworld’ into a forest populated by ravers and up a mountain where special challenges await and you’re rewarded with a real-life breathing exercise. Throughout, avatars wear all 50 looks from the collection.

“The narrative of Afterworld is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery,” read the company’s press release. “The world may appear to be decaying at first, but it is far from a dystopian view, showing instead the slow return to a healthier balance of nature and industry.”

Marking the release, Balenciaga sent out VR headsets to editors, allowing them to experience the collection like never before. Is this the future of fashion shows? If so, game on.

View the full Balenciaga Fall 2021 lookbook below, and play the game for yourself here.

GALLERY

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