On Home Soil
From the beginning of Daniel Lee’s reign at the helm of Burberry, his campaign talent has been top-tier. Shot by frequent collaborator Tyrone Lebon, the brand’s newly released SS24 campaign carries on this high standard, featuring the likes of Arsenal footballer Bukayo Saka, Damon Albarn, Jessie Buckley, King Krule and Rachel Weisz.
Continuing to curate his new vision of Burberry, Lee’s evolution of the house has evolved around quintessentially British tropes such as cups of tea, fry-ups (courtesy of a Norman’s collab), skewed tartan and farmyard animals. So, it makes sense that the brand’s SS24 campaign was shot on home soil. Lebron captures Lee’s campaign stars in various corners of the capital dressed head-to-toe in Burberry’s SS24 collection; Jourdan Dunn poses on the steps of a Belgravia townhouse, Slew wanders the streets of his Portobello Road neighbourhood and Ramla Ali takes a trip to Regent’s Canal.