Cast additions

Boss introduce new faces for their FW23 campaign
By Ella Joyce | Fashion | 22 August 2023

BOSS continues to explore the meaning and traits behind their name, unpicking the qualities that make a true ‘boss’. For their FW23 campaign, the German house mixes its familiar roster of international changemakers with some new faces.


Returning are supermodels Naomi Campbell and Gigi Hadid, Colombia musician Maluma, Italian tennis player Matteo Berrettini, South Korean actor Lee Min-ho and Senegalese-born Italian social media personality Khaby Lame. The imagery also introduces two new members of the BOSS family: American football’s Kansas City Chiefs quarterback Patrick Mahomes and British actress and musician Suki Waterhouse. Worn by the brand’s ambassadors, BOSS’ FW23 campaign offers a wardrobe of sophisticated, easeful craft. Cast in soft hues, luxury knitwear and cocooning outerwear creates layered silhouettes ideal for the autumn months.

Alongside the imagery, black and white vignettes shine a light on each campaign star and the story that defines their journey.

Explore the collection and campaign here.

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