Fendi is hitting the court and shooting some hoops with the introduction of a menswear active collection dedicated to basketball. Accompanied by a campaign film premiered exclusively on HERO, the capsule reworks the French Maison’s signature codes in a sporty ready-to-wear wardrobe.
An air of the collegiate centres the collection as FF logos are given a varsity-inspired makeover in bold lettering, emblazoned on tees, tanks and shorts. Cast in a black and grey colour palette, ensemble tracksuits and varsity bomber jackets are crafted in lightweight technical fabric accented with black piping and tonal FF logo motifs. On foot, high-top Match sneakers are available in a classic black and cream colourway or an exclusive white crystal embellished design while headbands, caps and socks set things up for a three-pointer.
Going full Michael Jordan? You can also get your hands on a black Fendi basketball and see-through logo hoop made in collaboration with sports manufacturer Spalding.
Fendi Active: Basketball Capsule is available in selected boutiques worldwide and on fendi.com.