Zegna has officially partnered with La Liga giants Real Madrid, acting as the club’s official luxury travelwear partner.
Sharing a dedication to excellence, the Italian brand and Spanish football club has resulted in a specially-crafted wardrobe that was revealed at Real Madrid’s first Champions League game of the 2022/2023 season – a 3-0 thrashing of Celtic – a competition Madrid are currently champions of and have won a record fourteen times.
🎬😀 Vestidos para triunfar.
🕴 @Zegna 🤝 @realmadrid ⚽#RealMadridxZEGNA pic.twitter.com/Mvp95wsson
— Real Madrid C.F. (@realmadrid) September 1, 2022
The collection, designed exclusively for Real Madrid, will evolve over time, adding new elements as seasons pass. Currently, the wardrobe consists of signature overshirts and chore jackets, matched with jogger bottoms, narrow trousers, crewneck tees and the brand’s hallmark triple stitch shoes.
“Real Madrid is a unique football club, the most famous club in the world,” says Alessandro Sartori, artistic director of Zegna. Creating a luxury leisurewear wardrobe for such an iconic team of football players, and doing it in the traditional made to measure way, allowed me to test my ideas with men who truly live the lifestyle we address as Zegna. This makes for an electrifying exchange, in which we both learn from one another.”
While the main collection is only available if you’re a Madrid superstar, made to measure items inspired by the collaboration will be released in selected Zegna boutiques.