Animal Instinct

Burberry’s Rodeo Store gets a wild, animalistic takeover
By Ella Joyce | Fashion | 11 February 2022

Burberry’s flagship Rodeo Drive, Beverly Hills, store is getting a kaleidoscopic bubble-gum pink cow print makeover for the month of February as part of an immersive experience celebrating creative director Riccardo Tisci’s latest iteration of the house’s heritage styles from his SS22 presentation, Animal Instinct.

Taking Tisci’s key principle of imaginative freedom expressed throughout the collection, this transformation creates a journey through unexpected spaces playing with sound, texture and experience. It’s not just the eye-catching facade reminiscent of the animalistic prints from the SS22 collection that you’ll notice, the interior follows suit with sculptural typography lining the walls and stacked mirrored speakers spiralling through the staircase. A floor to ceiling screening of the presentation film plays in the penthouse, giving visitors a chance to see Riccardo’s vision come to life in real-time and high def, alongside a special Instagram filter that places you amongst the store’s abstract camo print.

Burberry’s immersive pop up is located at 301 N Rodeo Drive, Beverly Hills, CA 90210, until March 7th. 

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