DIY done good
Fred Perry and Raf Simons have spent over a decade collaborating on designs that merge creative perspectives and pay homage to the fleeting nature of youth. And the duo’s latest collection is no different, as Simons reinterprets quintessential Fred Perry designs with a little help from graphic artist and frequent collaborator Tom Tosseyn, who famously redesigned the logo of Belgian electro label R&S Records.
Adopted by a countless stream of British subcultures, the synonymous Fred Perry laurel has long been a chameleon-like emblem for everyone from mods through punks and 90s indie sleaze. Raf’s adaptation of the brand’s classic silhouettes rides the waves of these movements with his own signature moves. Looking towards music fandom and subcultural belonging – a limitless source of inspiration for both Raf and Fred Perry – Tosseyn’s artwork tears up gig posters and setlists and reimagines them as graphic slogans such as ‘An Evening With’ and ‘One Show Only’. These motifs reappear as unique DIY paraphernalia, such as pins, badges, charms and patches, that customise each garment; romanticising both the sentimentality of a collectable and the pride of sonic allegiances.
The slouchy silhouette of belted trench coats sit alongside fishtail parka jackets and contemporary tailoring is realised as oversized shirts in striped cotton fabric. While hallmark Fred Perry silhouettes remain, details are distinctly Raf: an acid yellow stripe sleeveless sweater vest and raw hems that were probably born in the eye of a moshpit.
The collection is available to shop here.