Having revealed K-pop sensation Lisa as Celine‘s global ambassador in 2019, now Hedi Slimane has announced that the musician will also hold the same title for the Parisian house’s Celine Haute Parfumerie line.

Marked by a series of portraits taken by Slimane of Lisa in the South of France, these inaugural Celine Haute Parfumerie campaign images further the designer’s vision, having added the line to the house’s repertoire in 2019 – Celine’s first line of scents since 1864’s Vent Fou. Now, alongside a designated Haute Parfumerie store in Paris, Lisa’s involvement is taking things up a notch.

LISA
CELINE HAUTE PARFUMERIE

LISA FEATURES IN THE FIRST CELINE HAUTE PARFUMERIE CAMPAIGN PHOTOGRAPHED BY HEDI SLIMANE

LISA
HEDI SLIMANE PHOTOGRAPHY
SOUTH OF FRANCE
OCTOBER 2021

© COURTESY OF HEDI SLIMANE
#LISA#LISAXCELINE#CELINEHAUTEPARFUMERIE#CELINEBYHEDISLIMANE pic.twitter.com/ii69ZZmjF9

— CELINE (@celineofficial) December 1, 2021

Having found fame as part of K-pop’s most globally successful all-female group, Blackpink, this September saw Lisa go solo, releasing her debut album, Lalisa, to critical, and fan (we see you, Blinks), acclaim: the title track video became the most-viewed video by a soloist in 24 hours with 73.6 million views.