Athletic modernism

Dior’s Spring 2022 B30 Sneakers have hit the stores
By Ella Joyce | Fashion | 14 October 2021

Within a collaboration with musician Travis Scott, Kim JonesDior found itself in Scott’s Cactus Jack universe. Populated by looming desert flora and strange mushrooms that looked particularly magic, models stepped into this psychedelic desertscape in Dior’s latest footwear: the B30. Now, those sneakers are getting their global release, direct from Cactus Jack to your nearest store.

Expanding on Jones’ already stellar Dior footwear line-up, the B30s offer a contemporary silhouette that merges the boundaries of style and sport. A homage to the world of running, while the sneaker’s inspiration lies in athletic sportswear, the graphic ‘CD’ logo is inspired by French modernism – a meeting of worlds synonymous with Jones’ tenure at the Parisian house. Available in five colourways – black, white, beige, olive, and lime – the technicality of the materials offers lightweight flexibility as microfibre and mesh act as the primary components while a leather overlay creates a chic finish.

Dior’s B30 sneaker is available now.

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