Culture convo

Lanvin’s new campaign features works by artist James Rosenquist
By Alex James Taylor | Fashion | 29 September 2021

Cast alongside works by the late US artist James Rosenquist, Bruno Sialelli has recruited model Bella Hadid and French rapper Luv Resval for his latest Lanvin campaign, captured by renowned photographic duo Mert Alas and Marcus Piggot.

Having worked key pieces from Rosenquist’s archive into his FW21 Lanvin collection, now Sialleli expands on that relationship, placing four of the artist’s key works – Yellow Applause (1966), Ultra Tech (1981), Morning Sun (1963) and Through a Glass Ceiling (2004) – in direct dialogue with the garments. The connection between artist and designer? Rosenquist is famed for appropriating commercial culture and spinning it into vibrant montage imagery – ruby red lipstick becomes a torpedo and jet engines are acid green pencils – mirroring Sialelli’s own fascination with collaging cultural tropes, blending heritage couture codes with tongue-in-cheek modernity: look no further than the designer’s FW21 collection film, a parody of Gwen Stefani’s Rich Girls MTV music video.

GALLERYLanvin FW21 campaign / photography by Mert Alas and Marcus Piggot

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