Proper clout

Justin Bieber fronts Balenciaga’s FW21 campaign
By Alex James Taylor | Fashion | 23 July 2021

Biebs in Balenciaga – got a nice ring to it, hey? Demna Gvasalia sure thinks so, revealing Justin Bieber as the new face of Balenciaga‘s FW21 campaign. Captured by US photographer Katy Grannan, the pop star (and HERO 13 cover star, don’t forget) appears wearing an oversized leather bomber jacket and hoody from the collection and (drum roll) the house’s brand spanking new house’s new Asics Runner sneaker collaboration and Neo Classic bag.

But Bieber’s not alone, the campaign also features Hollywood legend Isabelle Huppert, who recently stepped onto the red carpet in a stunning all-black Balenciaga gown for the premiere of her new film, Everything Went Fine, at Cannes – this time she’s wrapped in an asymmetrical off-the-shoulder trench coat – and artist Eliza Douglas, the real one this time, not one of those clones from the SS22 show. The campaign’s portrait sessions are said to have “took place on sets that recreate the Los Angeles parking lot atmospheres in reference to Grannan’s previous work” – check out her stunning photos documenting strangers in LA and San Francisco against plain white stucco walls.


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