Keanu Reeves is the new face of Saint Laurent, fronting the house’s SS19 campaign.

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KEANU REEVES – FALL WINTER 19 #YSL24 by ANTHONY VACCARELLO PHOTOGRAPHED by @davidsimsofficial #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello

A post shared by SAINT LAURENT (@ysl) on Apr 30, 2019 at 7:00am PDT

Photographed by David Sims, the brooding monochrome imagery sees Reeves wearing pieces from the Saint Laurent SS19 collection, including a leather jacket, pinstripe blazer and aviator sunglasses.

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KEANU REEVES – FALL WINTER 19 #YSL24 by ANTHONY VACCARELLO PHOTOGRAPHED by @davidsimsofficial #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello

A post shared by SAINT LAURENT (@ysl) on Apr 30, 2019 at 2:00pm PDT

These new images continue an Anthony Vaccarello trend: during his tenure at Saint Laurent, the designer has frequently recruited Hollywood’s finest for the French house’s campaigns. We’ve had Zoë Kravitz, Charlotte Gainsbourg, Vincent Gallo and most recently, Brett Easton Ellis.

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KEANU REEVES – FALL WINTER 19 #YSL24 by ANTHONY VACCARELLO PHOTOGRAPHED by @davidsimsofficial #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello

A post shared by SAINT LAURENT (@ysl) on Apr 30, 2019 at 3:00am PDT

More info at YSL.com.