Saint Laurent has tapped Charlotte Gainsbourg as the face of its FW17 campaign.
Directed by Nathalie Canguilhem and styled by Alastair McKimm, the campaign video sees Gainsbourg (daughter of Serge Gainsbourg and Jane Birkin) walking through an abandoned underground car park in Los Angeles wearing an angular 80s power shoulder (singular) dress – a look that’s pervaded Anthony Vaccarello’s output for the house so far.
“I love Monsieur Saint Laurent’s subversive approach to clothes, his dark romanticism with a hint of perversity,” the designer said in his FW17 show notes. This ominous aesthetic extends to the collection’s campaign, mainly thanks to the sinister soundtrack, created by French producer SebastiAn (who also provided music for Vaccarello’s debut Saint Laurent show).
Gainsbourg’s participation in the campaign makes perfect sense, think back to Vaccarello’s debut show for the house and you undoubtably noticed her sat front row next to her fashion icon mother Jane Birkin (who was herself a face of Hedi Slimane’s Music Project for the house) and half-sister Lou Doillon – fashion royalty, absolute.