New York-based brand ALYX has announced its debut menswear collection.

“I have always wanted to design Menswear and it felt like the next step needed for ALYX,” says Matthew Williams, founder and designer of the brand. This new line, titled E. 1999 Eternal – a direct reference to the Bone Thugs-n-Harmony album – comes three years after his debut FW15 womenswear collection.

Like his FW17 womenswear, Williams’ menswear collection was inspired by time spent in Berlin and the city’s underground fetish culture, cue S&M details including bondage straps and metal D-rings attached to shearling jackets, puffer coats and thick knits. These fetish references merge with subverted military codes, across army green cargo pants and MA-1 bombers.

“Its me, Its what I want to wear and what I am inspired by at this moment.” – Williams

Known for his commitment to quality materials and ethical practices, Williams rejects fast-fashion and is encouraging other designers to follow suit.”I think it’s going to become really unpopular for people to be consuming products in the way they have previously, being a mindless consumer isn’t cool,” the designer told us in HEROINE 6. “We need a solution, and that’s the future of design.”

This viewpoint is reflected in his practice, having moved to Ferrara, Italy, in order to be closer to the factories and mills he works with – hence the immaculate fine wool tailored suits available in this debut menswear drop.

The debut menswear collection is available now on www.alyxstudio.com.