Fashion is all about time, a state of creative entropy that imagines new sartorial possibilities under the guise of the old. As a reflection of the now, and a prediction of the yet-to-come, MSGM’s FW22 collection reckoned with the construct on a trip through Massimo Giorgetti’s dreamy psyche.
Creating a white-walled mise-en-scene that rages with psychedelia: the couch one might sink into after nibbling on a tab, clad in MSGM’s double-waisted trousers or sharp, mid-riff bearing formalwear, bends and unfolds across a blank canvas, suddenly morphing into a different entity entirely. This setting was the brainchild of Gaetano Pesce, whose mind-boggling homeware takes on lurid shades and tumorous appendages in its fluid approach to reality. “It can be behind or ahead of us,” the pioneering Italian architect remarks of time in the brand’s show notes, citing physicist Carlo Rovelli, “you have to fit in with its rhythm, otherwise you get old.”
He’s right, of course. Botox is wasted on clothes, so instead MSGM push on with puffy, upholstered hoodies in vivid fabrics and trippy subliminal prints with pixellated motifs. From the quaint knitted jumpers your gran might’ve knitted at her afternoon craft club (just, you know, way cooler), to the spiky weed leaves that emboss purple buttoned shirts with sleeves that mimic drooping forest fungi, this is streetwear in all its brightest and most blazing glory.
GALLERYCatwalk images from MSGM FALL-WINTER-22