Enjoy what you do

Isabel Marant SS22: a psychedelic beach trip that reminds us of good times
By Emma Pradella | Fashion | 6 October 2021

“Enjoy what you do” – Isabel Marant’s SS22 M.O. fizzed from the speakers courtesy of a track by Italian musician Gabber Eleganza, encouraging us towards a world of positivity and fun.

To the beach. Hans Feurer’s sexy, sporty, hyperreal tropical photographs filtered from Marant’s moodboard to the French designer’s SS22 collection as models stepped out in looks designed for zig-zagging between spontaneous dips in the ocean and the beachside bar dancefloor. Merging beachwear with ready-to-wear, technical sportswear fabrics became dramatic couture-like sculptural garments, paired with bikinis and bras for the girls and loose swim shorts for the lads – featuring a new 90s surf-inspired logo. Iridescent materials shimmered like sun-induced hallucinations, as tracksuits were chopped and cropped into essential separates and jeans were adorned with metallic constellation embroidery. A Balearic rhythm surged throughout via sunset hues – that gradually cascaded from bright oranges to dusk purples – and floral nuances. “Enjoy what you do” – trust Isabel Marant to put a smile back on our faces and remind us of good times ahead.

GALLERYBackstage images from Isabel Marant WSS22

GALLERYCatwalk images from Isabel Marant WSS22