Wardrobe refresh

Hed Mayner SS24 was all about ‘boring clothes’
By Alex James Taylor | Fashion | 22 June 2023

“Boring clothes” – that’s how Israeli designer Hed Mayner referred to pieces like “a man’s suit, a chino, a cotton poplin shit, a jumper.” His task this season? To make them un-boring. Inside the Bastille Design Centre, Mayner deconstructed and reimagined these menswear archetypes, imbuing them with subtle depth and drama. Ingeniously, Mayner presented 32 looks on repeat, showing that rather than constantly buying new, instead adapt and customise.

As has become a calling card for the designer, exaggerated shoulders defined the silhouette – inspired by the oversized suiting worn by orthodox Jewish kids, passed down from their fathers, in Tel Aviv, where Mayner is based – these lines leaned into voluminous shapes that inverted, twisted, resisted, magnified and shrank, adapting familiar shapes with surreal new meaning: for Mayner, it’s about altering body language and purpose, and the way clothing can shift these in different directions. Shirting was crinkled like old shirts you find in the bottom of the drawer, collars pointed upwards and oversized jackets wrapped the body, making models appear smaller, and cosy. Two different-sized shirts were stitched together as one, and a long sleeve stocking top had pockets concealed inside it, revealing iPhone and water bottle bumps beneath the fabric.

GALLERYCatwalk images from Hed Mayner MENS-SPRING-SUMMER-2024


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