Alessandro Michele brought Gucci’s own eclectic star power to Hollywood Boulevard
By Bailey Slater | Fashion | 3 November 2021

Gucci’s Love Parade kicked off in historic style on the sidewalks of Hollywood last night, playing host to a captivating cohort of silver screen icons, old and new. The show took place in the heart of the city just outside the TCL Chinese Theatre, a stone’s throw from LA hotspots like Santa Monica Boulevard and the resting place of Judy Garland, Hollywood Forever Cemetery. Donning an eclectic mix of oversized fringed furs, breezy Hawaiian shirts and sheeny, satin pantsuits, the star-studded mix of runway talent included that of Queen and Slim’s Jodie Turner-Smith, Macaulay Culkin and Phoebe Bridgers, who totally set the scene ablaze.

As you can imagine, the references to Hollywood classics were in abundance – it is a Gucci show after all. Ostrich feather robes in tantalising lime green told a story of uninhibited glamour by way of Jean Harlow in Dinner of Eight, black slip dresses adorned with oriental dragon motifs and green velvet trims paid tribute to Anna May Wong in Limehouse Blues, and a cluster of pink frills indulged in the legendarily camp glory of costumer Edith Head in What A Way To Go!.

All these sentimental flourishes can be traced back to Michele’s childhood, gleaned from tales of stardust and sparkles when his mother worked as a film production assistant. “I thought about the worship of beauty she fed me with,” says Michele of the show’s inspiration, “about the indefeasible gift of dreaming and the mythopoetic aura of cinema. This is why I chose Hollywood Boulevard.”

When the pair found themselves living in a squat on the outskirts of Rome, just the prospect of those nine huge letters glistening atop Hollywood’s winding hills had Michele yearning for the bright, swirling lights of the movie world. Looking to Marilyn Monroe’s exuberant spirit and iconic blonde curls, or the effortless power Rita Hayworth could slip into a singular satin glove, Michele’s fairytale ode to the power of film stresses beauty and the god-like worship of our heroes above all. It’s about dreaming of something larger than life, giving it a fur stole or a severe waistcoat, and putting it on stage for the world to adore. 

GALLERYCatwalk images from Gucci WSS22