Golden hour

Fendi SS23: Double F’s, sunsets and cows on acid
Fashion | 19 June 2022

Fendi SS23 is about striking the delicate balance between decoration and simplicity, stated Silvia Venturini Fendi. Looking to an “ageless sense of freedom to play, as we rediscover the luxury of free time,” the show is a response to a new world, undominated by work and unfettered by restriction. 

Basking in the honeyed glow of golden hour, or the two neon F’s rotating over the runway, Silvia’s visions of classic menswear manifested in earth-toned trench coats and double-kneed denim. The latter spoke to cloudless skies in sweeping workwear silhouettes, with strong lines, and a multitude of deep, squared pockets forming the crux of the collection, while an array of sandy hues emerged from tasselled twin sets and rakish formalwear.

Tactile cow prints were the next port of call, melting out of psychedelic dye prints or consuming bags, trench coats, drop-shoulder t-shirts and silky ponchos. Still lifting from the natural earth, sharp shirting was adorned with intricate floral embroideries, sprouting around collars and packets – the ultimate flower-power accompaniment to frayed bucket hats, ombre knits and grey acid-washes.

Armed with monogrammed towels and cropped zip-ups, the poignance of this collection was in its ease. The Fendi man of SS23 is just as excited to grab life by the balls as he is to kick off his sliders, tie up his shorts – all double F, of course – and let the good vibes wash all over him.

GALLERYCatwalk images from Fendi SPRING-SUMMER-2023