A digital imprint was explored and codes of identity were redefined for SS17 at Emporio Armani. It was a collection steeped in fingerprint swirls and a mix-match of classic colour and tailoring: razor-sharp cuts imbued in urban greens, electric blues and soft greys. “Individuals shifting within a pulsating metropolis who choose clothing to be present. To live and to represent themselves, mixing recognisable shapes and signs in a personal way,” read the Armani show notes.
As functionality led the way – bombers were worn broad, trousers straight and constructed jackets curved – a sense of customisation was present through layered singles, alternative cuts and a wide range of accessories. “A spirit of belonging” shook the show with a genetic code of togetherness. Tapping into our collective consciousness whilst adhering to a stubborn individuality, Armani creates with modernistic clarity.
GALLERYCatwalk images from Emporio Armani SS17