In the zone
Titled In the Mood for Pop, Emporio’s new FW21 collection looked to its 80s heritage for inspiration, more specifically at the prosperity and the wealth that came after the economic crisis and downturn of the 70s before it, a subtle hint at a post-Covid world, maybe? The 100+ co-ed looks were presented digitally, in the form of a short runway video filmed in Milan. With a further nod to the 80s references, the black show space was lit by multicoloured neon lights that spelt out the brand name accompanied by an equally vibrant runway.
Show notes describe the collection as “flowing and deconstructed” – with a silhouette outlined by relaxed cuts and wide-legged high waisted trousers. The 80s aesthetics were at the core but squeezed through a contemporary filter: no Dynasty or Dallas type shoulder pads in sight, looks spoke of a relaxed elegance, without losing any of that archive poise. Being Armani, suiting was the highlight in particular a voluminous grey corduroy suit that was paired with a graphic print sweater, another was a sharp two-piece suit crafted in denim-effect fabric that featured the only tie of the entire collection – symbolising that fusion of formal and informal.
GALLERYCatwalk images from Emporio Armani WFW21