Outlines redefined

Inside his East London studio, Craig Green taught us to play, imagine, build
By Alex James Taylor | Fashion | 5 June 2024

Surrounded by the industrial landscapes of east, east London, Craig Green’s studio welcomed an intimate crowd for the designer’s SS25 presentation. The view from the windows showed cranes, planes, England’s biggest sand pit, and Canary Wharf across the Thames. It was apt: themes of construction, form and blueprints are core building blocks in Green’s craft, reflecting emotion, memory and notions of self. “The outlines of who we’re supposed to be,” read the show notes, “and the imprints we leave behind, walk side by side.”

With this, silhouettes were reinterpreted through addition, subtraction and multiplication. Belts on belts on belts wrapped around the torso like cummerbunds, Fred Perry polo collars doubled, and even tripled-up (an exciting new collaboration), and belts collaged with shoes, motocross elements, (what appeared to be) leather saddles and race-car straps to create warrior-like padded jackets (created in collab with Ecco.Kollektive). They were incredible – as if found objects from the back of a wardrobe had fused together, hybridised and evolved.

Jumpers were slashed into shoulder capes, and extra long straps fed through mutant rucksacks, winding through handles and back around again. “Like a young boy exploring an engine, components are carefully taken apart,” the show notes continued. You can just imagine Green’s joy of totally dismantling a traditional garment and then doing his best sartorial Dr Frankenstein impression to create new. Shredded knitwear became tassels that swayed as models walked through the space, and a series of exquisitely woven tunics displayed vibrant floral imagery. Childlike illustrations of trucks, lorries and fire engines decorated draped, checkered looks; post-show, Green explained the influence of his late dad on this season, particularly the dynamics of a father-son relationship. The designer has previously spoken about how his father worked as a plumber and how his childhood house was always filled with building materials Green would mess around with. Here was an extension of that youthful, impulsive, imaginative spirit – the takeaway: keep playing, keep messing.

GALLERYBackstage images from Craig Green MENS-SPRING-SUMMER-2025

GALLERYCatwalk images from Craig Green MENS-SPRING-SUMMER-2025





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