Each season Karl Lagerfeld creates a set of monumental proportions, making Chanel one of the most anticipated shows on the Paris schedule.
The German creative director takes mundane, everyday situations and turns them into chic extravaganzas, leaving spectators in a state of wonderment. His FW14 collection was presented in a fabricated supermarket, where showgoers explored aisles full of real Chanel branded groceries and for SS16 he transformed the Grand Palais into a meticulous airport complete with a departures lounge and flight attendants.
This morning, we stepped into Largerfeld’s Chanel Database Centre, a place where technology met fashion before our very eyes. Rows of glistening computer servers lined the runway, twinkling and humming with reams of brightly coloured wires bursting from the circuit boards.
As Donna Summer’s “I Feel Love” blasted through the space, two Daft Punk-esque robots dressed in monochrome tweed opened the show with Arizona Muse following closely behind in a sheer pink slip dress, introducing us to lots more lacy underwear worn as daywear throughout the show. This was Chanel for the digital generation – contemporary and insta-happy – the collection featured bias cut dresses in graphic electro-wave prints, circuit-board knit tweeds, swatches of futuristic silver, LED panels and light-up accessories flashing with personalised messages. Elsewhere, models wore baseball caps, chunky bling and hybrid-tweed-bombers, neatly chiming with the luxe sportswear trend that has dominated fashion.
GALLERYCatwalk images from Chanel SS17