• Text Alex James Taylor
  • 27th September 2020

Moment of Renewal

Bringing the outdoors inside, Boss transformed Milan’s Palazzo del Senato into a concrete forest, placing trees amongst the buildings myriad of columns – every tree from the show space will be donated to the city of Milan, and cared for by Boss for two years. The venue holds particular significance for the German brand, as the first-ever BOSS Womenswear show was held there exactly twenty years ago. How time flies.

Titled Moment of renewal, the collection was just that, capturing “the current mood within fashion of creativity and renewal, with a focus on craft, color, and artistry.”This theme of nature continued to blossom across the collection. Taking inspiration from the work of London-based artist William Farr, who unites flowers with salvaged objects – transforming them into incredible ephemeral sculptures – delicate all-over embroidered floral motifs and metal eyelet details punctuated Boss staples crafted in relaxed silhouettes.

Highlighting Boss’ international clout, as the show began IRL in Milan, the brand also hosted a simultaneous event in Shanghai, streaming the collection alongside a series of live interviews and the reveal of an exclusive capsule collection in collaboration with Justin Teodoro – proving that as well as planting trees, Boss are pulling them up too.