Amiri SS22 was a wellness retreat located between fantasy and reality
By Alex James Taylor | Fashion | 2 September 2021

Clench your eyes shut and imagine your happy place. Struggling? Let Mike Amiri help. His is a world of dreamlike beauty, of waterfalls and opulent halls. Of the greenest grass you’ve ever seen and the best five-star retreat you’ve ever been. This was the vision the LA designer conjured for Spring-Summer via a Cara Striker-directed epic filmed within the beguiling landscape of the reality-stretching Wynn Las Vegas hotel and casino.

“The Amiri Spring-Summer 2022 man exists in an escapist dreamscape alive with blissful possibility,” read the press release. “Surrounded equally by tropical flora and man-made grandeur, he embraces a moment of idyllic serenity – drawing on the concept of imagination and creativity as the purest form of escapism.”

On the vacation of a lifetime, the Amiri man packs his finest garms. Drawn sharp and loose, traditional ideas of formality are undone and replaced with a relaxed demeanour informed by the heady rockstars of the 70s and that era’s LA crowd surfing good time waves. Fashioning a new romanticism befitting the modern man, suit jackets were deconstructed and shoulder pads removed to create an unstructured silhouette that ran in tune with the body’s natural lines. The presentation may have taken us to a dreamscape, however the textures were damn right tangible. The delicate silk Cabana lounge sets, shirting intricately hand-woven in lace and bouclé cut in summer cotton rather than traditional wool. Panels on braised patchwork trousers were lassoed together through artful whipstitch techniques and repurposed bandanas were shredded and braided into summer knits. Laser-cut florals danced across pieces alongside trippy ice tie-dye techniques. And even within this spirit of wellness and steady living, exotic prints reminded us of Amiri’s wild side: empty rum bottles, palm trees and Aloha sunsets told of good time enjoyment.

Amiri SS22 was a reminder that the most luxurious places exist between fantasy and reality – just close your eyes and let your imagination fly.

GALLERYCatwalk images from Amiri SS22





BACKSTAGE