Youth rebellion

Go behind the scenes at Dior Homme’s first ever mid-season show in Tokyo
Fashion | 21 April 2017

Dior Homme Pre-Fall Presentation in Tokyo

This week, Dior marked the opening of its new flagship boutique in Tokyo with a special menswear presentation and new collection designed by creative director Kris Van Assche. In a world-first for the house, the new Fall 2017 collection became available immediately from the new Ginza Six store, weeks before its mid-May launch across Dior Homme boutiques worldwide.

The collection itself comprised a lively mashup of fine tailoring and street-inspired separates, elevating subcultural references with a monochrome palette. Standout pieces: a polka dot parka, knitted t-shirts, wide-legged trousers and an embroidered suit exclusively designed for the Ginza store.

Here, we share a series of images from the presentation and short films captured during the event.

Gallery: Dior Homme Fall 2017


For Van Assche, whose work is constantly fuelled by sports and youth culture (just think back to the rave-inspired FW17 collection) there’s a natural affinity with Tokyo, which he explains in the short video below.

“There is an extreme form of self-expression,” he says of Tokyo. “There is a youth rebellion. We can sometimes place limits on what we think is wearable and what isn’t, what works and what doesn’t work in the street, but there, everything works.”

The occasion is also cause to celebrate his ten year anniversary at Dior. The designer attended the Royal Academy of Fine Arts in Antwerp, where figures like Martin Margiela and Dries Van Noten got their start, and worked for many years in Hedi Slimane’s studio at Dior Homme. In recent seasons, his vision for menswear at the house has become increasingly personal, with campaigns featuring artists and musicians from both his youth and contemporary culture – among them figures like Boy George, A$AP Rocky, Larry Clark, Robert Pattinson, and Rami Malek.

The new Ginza space features a spacious men’s floor on the lower level, three smaller floors dedicated to womenswear and accessories, and a café realised in line with a collaboration with French pastry chef Pierre Hermé.

To mark the store opening, Dior has released a series of short videos going behind the scenes on the Fall 2017 presentation castings and fittings. Catch a sneak peek of a few up close collection details – and some Tokyo street life – below.

The Dior Homme Fall 2017 collection is now available at the Ginza Six store in Tokyo, and will be available from Dior Homme boutiques worldwide mid-May. For more visit

Read Next