For the launch of its debut men’s eyewear collection, Fendi has tapped actor, and son of Sean Penn and Robin Wright, Hopper Penn, for a SS17 video campaign. 

Premiering today on HERO, here is your first look at the Fendi men’s SS17 eyewear campaign.

HERO EXCLUSIVE: FENDI SS17 MEN'S EYEWEAR CAMPAIGN STARRING HOPPER PENN from HERO magazine on Vimeo.

2017 promises to be a busy year for Penn, having recently wrapped War Machine alongside Brad Pitt and Michael Maxxis’ Puppy Love. Here, the actor is seen during some rare time away from filming, lapping up the sun as he strolls through the streets of Milan wearing the new Fendi eyewear pieces.

To the sound of Clement Marfo’s Breath of Fresh Air, Hopper’s journey in the Italian city concludes with Fendi men’s SS17 fashion show during Milan Fashion Week, where The Last Face actor sat front row for Silvia Venturini Fendi’s aestival collection. 

Fendi’s eyewear video campaign also features some killer pieces from the fashion house’s SS17 collection, including those collaborative pieces with London-based fashion illustrator and designer John Booth. Ideal for a weekend getaway to Milan. Alla moda.  

Discover the full collection at Fendi.com.