Top image: Leo Mandella on Instagram
Supreme sure knows how to cause a stir. Founded by James Jebbia in 1994, the New York streetwear brand is the very definition of cult: for evidence just visit one of their stores on a Thursday when new product drops, drawing fans to queue (and some camp out) for hours just for the chance to splash some cash. Last week’s SS17 collection reveal was no exception, with the truly devoted waiting for up to ten hours outside stores in Paris, London, NY and LA – just for a chance at being the first to acquire pieces from the range.
Now, the Supreme SS17 collection is available to buy at online at the brand’s website, from tomorrow. Following a week-long preview of the collection online, tomorrow also marks the relaunch of Supreme’s website and shop.
In preparation, peruse the lookbook below. Skateboarder Sage Elsesser fronts the visuals, with the collection featuring plenty of camo, leopard, and digital prints including a t-shirt graphic of singer Sade, and a kickass Barack Obama tracksuit.
And if that’s not enough, jump to our coverage of the Louis Vuitton FW17 show, which featured that collaboration with Supreme. Cue monogrammed denim, red Supreme-branded backpacks, and buzz to rival some of Supreme’s most hyped-launches.