Get acquainted with the Polish fashion label embracing its cultural roots
Fashion | 24 March 2017

Misbhv FW17 NYFW. Photography by Yulya Shadrinsky.

During New York Fashion Week, Polish label Misbvh stood out as a moment of authenticity in what felt like a very commercial affair. The FW17 presentation, ‘Six Years In The Rave’, was anchored around 90s Poland, the period between the fall of the Berlin Wall and the internet laying down its roots.

Designed by label-founder, Natalia Maczek, the collection signified the physical and ideological freedom the Polish felt at the time – and a refreshed approach to dressing.

“Designing the collection we thought a lot about a vision of woman in Poland in the 90s,” says Maczek. “From mothers going to church on Sunday – think the silk scarfs – to teenage girls with their little bags and fantasies of luxury captured through our take of the monogram.”

Gallery: Misbhv FW17


“Misbhv began in a very organic way, it was a creative outlet for our closest circle of friends in Poland. What glued us all together was nightlife and the sense of escapism found in it.”

According to Maczek, growing up in Poland the prospect of becoming a fashion designer was somewhat a foreign concept. After travelling to London for the first time at the age of seventeen, she fell in love with the city and applied to London College of Fashion, where she was accepted. But at the last minute, Maczek changed her mind and decided to stay in Poland to study law. After completing her degree, she focused on the brand seriously and has been growing her team since.

Misbhv has risen from Warsaw to international acclaim, it now counts Rihanna as one of its fans –  she wore one their patent ‘hardcore’ jackets at a festival performance in the UK – but still maintains its roots within the post-soviet fashion movement that has taken the industry by storm.

“The economical and social landscape is changing very rapidly in Poland. Personally, what I am most pleased about is that designers are starting to embrace our own culture, instead of blindly following Western trends. We have our own, very special world and we’re here to show it.”


Read Next