Past Present Future

Jonathan Anderson traces Loewe’s storied heritage
By Nazanin Shahnavaz | Fashion | 29 November 2016

Since launching his debut collection in 2008, Jonathan Anderson has risen to become one of the industry’s most commended designers. Known for his innovative silhouettes that blend masculine and feminine forms, Anderson currently heads his eponymous label and is the creative director of Spanish luxury goods company Loewe.

Now, in conjunction to the opening of Casa Loewe, Anderson has released Past Present Future, a book paying homage to the Loewe’s heritage whilst looking to the future of the Spanish house. For Anderson, both are about reconnecting to Loewe’s roots. Despite being the brand’s country of origin, the new Madrid store is Loewe’s first Spanish flagship.

GALLERY

Edited by esteemed publisher Luis Venegas, the hefty 600-page-book showcases 170 years of the brand’s history, featuring editorials and campaigns as well as images of artefacts and artworks. “I wanted Luis to go through our archives and decide what is relevant,” said Anderson. “With that very sharp, uncommon eye that he has. He has unearthed some incredible things that show how the language of what we’re doing at the house now has always been there.”

What is unique about the book is that the content has not been arranged chronologically, instead Venegas has curated the images to make direct links between Loewe’s current visual language and prior moments from its history. “It’s quite subjective,” Venegas explained. “It’s not about making clear, linear connections. It’s just our favourite side of Loewe.”

Past Present Future by Loewe is now available from Selfridges and selfridges.com.

Preview of “Past Present Future” book , courtesy of Loewe.

TAGGED WITH

Read Next


YES PLEASE, SIGN ME UP FOR ALL THE LATEST HERO NEWS