Top image: Still, ‘American Psycho’ © Lions Gate Films and Universal Pictures 2000

Twitter has announced it is completely shutting down Vine, the popular social media video-sharing app.

“Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold, Twitter wrote in a statement blog post published on Thursday. “Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.”

Vine, a service that let users capture and post short videos, boasted 1.5bn daily views at its peak, and launched video on Twitter. The app quickly became popular with a mainstream audience, but dropped in user numbers as Twitter acquired fast-growing video app Periscope, and moved to integrate video sharing directly into its mobile apps.

The closure came without further explanation, but shortly after hundreds of layoffs were announced by Twitter, totalling 9% of the company’s global workforce, according to Business Insider. The cut-backs follow the release of more positive than expected numbers, but slowed growth of the social network’s overall revenue.

After the news broke, one of Vine’s three founders Rus Yusupov posted a reaction on Twitter: “Don’t sell your company!”

Don’t sell your company!

— Rus (@rus) October 27, 2016