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Earlier this year, self-described Anglophile Alessandro Michele brought Gucci to England, showing his Cruise 2017 collection at Westminster Abbey.

A “love letter to England,” the collection reimagined quintessentially British tropes through Michele’s whimsical vision: Union Jack jumpers, tartan kilts, stone-washed skinhead jeans and boots, public school boaters and Thatcher-esque suits.

Today comes the accompanying campaign. Set at Chatsworth House, the home of the Duke and Duchess of Devonshire, the imagery picks up where the show left off, realising a literal interpretation of Britishness. Shot by photographer Glen Luchford, Michele’s usual eclectic model mix appear alongside National Treasure, actress Vanessa Redgrave, adding a sense of old-school British refinery into the mix.


Setting the campaign at Chatsworth House comes as little surprise, seeing as Gucci announced a three-year partnership with the iconic building to support cultural activities on the estate earlier this year. It’s a sleek fit, the steeped generational history of Chatsworth aligning with the way Michelle entwines historic references with his own personal take on Gucci. Just think of Gucci and Chatsworth as different kinds of storied houses, each with rich foundations.