Top Image: Still, “The Realest Real” (2016), dir. Carrie Brownstein

After the success of their Spike Jonze-directed viral perfume ad, Paris-based fashion brand KENZO have now released another short film to accompany their FW16 collection.

Titled The Realest Real, the film premiered during New York Fashion Week and was directed by actress and Sleater-Kinney founder Carrie Brownstein. It boasts a star-studded cast, featuring Orange Is The New Black‘s Natasha Lyonne, upcoming Spider-Man: Homecoming actress Laura Harrier, Rowan Blanchard, Sonic Youth’s Kim Gordon, and House of Cards actor Mahershala Ali.

The film touches on the boundaries between real life and social media, and the dissolution between the two in modern society. Abby, the lead character, writes “Mom” under one of Natasha Lyonne’s Instagram uploads, only to be in for more than she bargained for when Natasha Lyonne actually becomes her real life mother.

If that sounds suitably bizarre, that’s because it is. The film’s pastel saturation and crisp, sharp-focused frames do a great job of putting KENZO’s colourful and dynamic collection to the forefront, whilst the script delivers plenty of laughs and introspection along the way.

The project is a brilliantly creepy output from Brownstein, the actress, comedian and musician of Riot Grrl fame, employing her naturally dark humour to flip the lid on society’s quirks.