Homecoming

Vivienne Westwood is bringing its men’s show home to London
By Joey Levenson | Fashion | 11 August 2016
Above:

Vivienne Westwood photo by Takanori Okuwaki

Top image: Vivienne Westwood backstage FW16 photo by Takanori Okuwaki

After a decade away, Dame Vivienne Westwood is coming back to London, and bringing her menswear collection (known as ‘MAN’ label) with her. The iconic British fashion designer launched the MAN label in 1996 in Milan, and it has been a stable at the city’s fashion week ever since. But as everyone knows, there’s no place quite like home, which is why the collection will now be showcased at London Collections: Men.

The exciting news doesn’t end there, though. As the fashion world continues to shift and change, Vivienne Westwood are merging their Red Label and MAN collections in a bid to streamline their products, following in the likes of Gucci and Burberry. However, where the latter labels will be showcasing their streamlined collection during womenswear, Vivienne Westwood will make a fashion first by showcasing the new label at LCM FW17 – a bold move from Westwood adding to the growing reputation of LCM.

Gallery: Backstage Vivienne Westwood MAN SS17

GALLERY

Westwood herself claims that by reducing their company size, “[The brand’s] whole structure will be directed by quality”, and hopes to emphasise the movement of “buy less, choose well, make it last.”

The ‘Andreas Kronthaler for Vivienne Westwood’ collection will continue to show at Paris Fashion Week – the unisex concept collection will serve as a companion to the brand’s mainline. Additionally, the diffusion line Anglomania, the Worlds End Collection, and all accessories lines will continue as part of the brand’s portfolio.

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