Raf for CK

Raf Simons is confirmed as chief creative officer of Calvin Klein
By Alex James Taylor | Fashion | 2 August 2016

Top image: Raf Simons courtesy of Calvin Klein

Following months of speculation, Raf Simons has officially been announced as the new chief creative officer of Calvin Klein, effective immediately.

The move comes four months after it was announced that Calvin Klein Collection designers Francisco Costa and Italo Zucchelli would exit the company, marking a new global creative strategy unifying all Calvin Klein brands under one vision.

The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.”

It’s an interesting move for Simons, who, having left his role as creative director at Dior, criticised the current fashion system and the pressure it places on designers. “Technically speaking, it works. Does it work for me emotionally? No, because I’m not the kind of person who likes to do things so fast,” he told Cathy Horyn in a 2015 interview for System magazine. Now, leading the creative direction for ck Calvin Klein, Calvin Klein Jeans and Calvin Klein, as well as the men’s and women’s ready-to-wear collections (plus his own eponymous label), the whole fashion world will be waiting in anticipation for his inaugural collection, set for FW17.

Read Calvin Klein’s full statement below.

Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ⠀ The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ⠀ The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ⠀ As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons' creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.

A photo posted by Calvin Klein (@calvinklein) on

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