Top image: Cameron Dallas for Calvin Klein FW16. Photography Tyrone Lebon

Calvin Klein are renowned for campaigns that stick in the collective consciousness, from Kate Moss getting between Mark Wahlberg and his Calvins, to last season‘s Justin Bieber-lead series. Today, Calvin Klein drop their FW16 imagery and the’ve  upped the celeb factor once again.

Shot by Tyrone Lebon, the campaign boasts a stellar line-up mixing street-cast models with an all-star cultural cast, and the list is exhaustive: (deep breath) Frank Ocean, Kate Moss, Grace Wales Bonner, Margot Robbie, Young Thug, Grace Coddington, Cameron Dallas, Zoe Kravitz, Henry Rollins, Bella Hadid, Yung Lean, and many more.

The new drop represents all of the brand’s lines (Calvin Klein Jeans, Calvin Klein,Calvin Klein Underwear and Calvin Klein Collection) simultaneously, in a new streamlined approach. “Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast,” said Melisa Goldie, Chief Marketing Officer, Calvin Klein, Inc. “We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share.”

See the SS17 Calvin Klein Collection catwalk imagery here.