secret garden

Flamingos flock in Gucci’s tropical pre-fall campaign
By Lewis Firth | Fashion | 30 March 2016

Photography by Glen Luchford

Top image: photography by Glen Luchford

Alessandro Michele’s whimsicality has been well-documented and cheered ever since he became the label’s creative head at the beginning of 2015: pussy-bow blouses make a consistent appearance; animals and fanciful florals are embroidered eagerly; delicate lacing; and modernised 70s-like accessories give this new Gucci an eclectic, energetic vibe. (Kering attested the designer’s success when they announced a five-percent increase in last month’s announcement).

Spring/Summer’s campaign for the brand – Michele’s debut – switched on these elements in one setting, full of peacock-carrying skateboarders (yep, for real), lipstick-stained cheeks and pink-tiled bathrooms.

Today, Michele dropped a new pre-fall campaign that extends his eclectic aesthetic. Set in a greenhouse, flamingos, wild plants and vintage furniture serve as the collective scene, which was shot (as it was for the label’s SS16 campaign) by Glen Luchford. It’s an exotic, secret garden we’re eager to discover.


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