Opening today, Whistles unveil their first store dedicated entirely to menswear, situated on Boundary Street in Shoreditch.

Back in October the brand celebrated its first birthday. The new store marks the next step in the brand’s expansion, and will offer footwear, accessories as well as one-off collaborations and other, branded products. To celebrate the opening, Whistles have teamed up with footwear brand Buddy to create a combo of accessories, which will be exclusive to the new store.

“Building on the success of the menswear business we launched in Oct 2014, we are excited to announce our first standalone menswear store here in the UK,” CEO of Whistles Mens, Jane Shepherdson, said about the sleek new space. “[…] It gives us the opportunity to show our customers exactly what Whistles Mens is all about.”

Whistles is located at 11 Boundary St, Shoreditch, London.