Today, NYC brand Supreme open the doors to their new flagship Paris store. Located in the city’s Le Marais neighbourhood, the opening marks the label’s second European flagship store and tenth worldwide.

Staffed by people from the Paris skateboard scene, the new space will stock the entire collection including skateboards, footwear and all special releases. As we’ve come to expect from the brand, the interior comes minimalist white, featuring a sculpture made by long-time collaborator Mark Gonzales (who outfitted the brand’s London and Tokyo stores).

The new location should be easy to spot, just follow the queue of überfans snaking around the block.

Supreme Paris is located at 20 Rue Barbette, 75003, Paris