For their SS16 menswear campaign Valentino have teamed up with iconic photographer David Bailey for the third season running.

This season the London-born photographer took models to Southend-on-Sea for a typically British getaway. Shot on location, the group took in all the seaside town’s sights, from the docks of Old Leigh to Southend’s famous Adventure Island – including a run on the go-kart track, go faster stripes front to back.

With creative direction by Riccardo Ruini and styled by Karl Templer the campaign holds a nostalgic vibe, transporting us back to our family hols – arcade tickets in one hand, cone of chips in the other. The ultimate combo.