Nike team up with Givenchy designer Riccardo Tisci for a Dunk reboot
By Alex James Taylor | Fashion | 4 February 2016

In 1985, Nike released the original Dunk Hi sneaker with a ‘Be True to Your School’ calling card. Designed in several colorways to match with the uniforms of college basketball teams across the US, the shoe became an instant cult classic. Now, 31 years later, everyone from skaters to musicians to sportspersons rock the dunks – even style heavyweight Jerry Seinfeld owns a pair.

The latest addition to the Dunk line up, NikeLab Dunk Lux High x RT, is the result of a collaboration with Givenchy creative director Riccardo Tisci. This new drop marks the second time the designer has joined forces with the sportswear heavyweights, back in 2014 they teamed up to create three coveted iterations of the Air Force 1.

“The Nike Dunk has a fascinating legacy,” Tisci says. “It has been both mainstream and niche, adopted by communities of varying size and influence. But no matter the model, the Dunk has always had a cultural cachet that, as a designer, I’m quite drawn to.”

Reimagining the shoe Tisci updated the iconic footwear with his own sensibilities: exaggerating proportions; big belly Swoosh; enlarged foxing.

As well as boasting sleek aesthetics, the fresh Dunk is also built for maximum performance. Featuring a full-grain leather upper for durability, drop-in Lunarlon insole for ultra-soft cushioning, memory foam collar and tongue for a comfortable fit, this is the ultimate three-pointer platform, all day.

“The shoe not only needed to convey Riccardo’s creative interpretation of it, but it also needed to perform,” says Nate Jobe, Senior Design Director of NikeLab Footwear Innovation. “Through close collaboration we were able to put a new spin on a Nike icon, while still delivering the function needed for all-day wear.”

The NikeLab Dunk Lux High x RT will be available beginning February 11, exclusively in North America at NikeLab retailers and on nike.com/nikelab

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