Acne Studios have today released images from their SS16 Men’s campaign, shot by David Sims in Biarritz, France.

Starring free-spirited surfer Robin Kegel – who created exclusive graphic prints for the SS16 collection similar to those he applies to his own surfboards – each image comes with a lo-fi, retro aesthetic the Z-Boys themselves would dig, and feature print knits, overalls and orange Kurt Cobain sunglasses.

This launch marks the Swedish label’s inaugural menswear campaign and continues their renowned focus on individuality and gender fluidity (remember that FW15 collection featuring artistic director Jonny Johansson’s son head to toe in Acne womenswear?)