Dead cool
Free up your top shelf. French label Vetements have announced they’ve got together with art tome kings IDEA Books on a soon to be released photo book marking their SS16 collection.
The book was shot by Pierre-Ange Carlotti at the time of the line’s show in Paris and is published by IDEA. It brings together 300 pages of beautifully captured looks from the label that has, in just four seasons, been credited with shaking up Parisian fashion’s image and risen to status as one of the most buzzy lines around.
Touted more a collective than a brand, Vetements was started by Demna Gvasalia, his brother Guram and a handful of their friends. If the name Demna sounds familiar that’s because he’s Balenciaga’s new top dog, announced as Balenciaga’s new creative director late last year – the role was previously held by Alexander Wang.
From their logo hoodies, mega-oversized outerwear and fuck off stripper boots through to their presentations – their first was set in a sex club – their creative output is on point from start to finish. If that tells us one thing it’s that this book’s worth picking up. And with only 500 copies being printed worldwide we’d recommend getting in fast.
‘VETEMENTS’ launches during men’s fashion week in Paris next week, at the Comme des Garçons Trading Museum. It will be available from IDEA Books at Dover Street Market London, New York and Ginza, Tokyo, at select stores internationally and on IDEA’s website.
GALLERY