Alex: You often use your work to comment on the political climate, what is your focus for FW17?
Daniel: There isn’t one specific political focus that the collection has taken on, instead its more about sending a powerful message and bringing people together. It plays on the idea of power of dressing, playing the suits at their own game.

Alex: Why do you think fashion is a useful tool for exploring politics?
Daniel: I think whilst you have a platform for expression, it is important to use that to do something positive, if I can repair any of the damage of the last year and re-unite people then that is a good way to start 2017. I think that young people should be engaged in politics, it often feels like our voices can be overlooked, so using the collection to express my views is quite a natural thing for me.

Alex: Congrats on your pop-up shop, how’s that been going? Will there be anything happening there around LCM?
Daniel: I was really pleased with the response to the shop, it was good to see people interacting with the product in the context of a store, it made having my own brand feel very real! I am thinking about showing the collection in the pop up space after my presentation in January, it’s always so different seeing the pieces outside of the context of a look book or presentation and this way I could allow followers of the brand to place pre-orders; I’m not about to start doing see-now buy-now but this would be a nice way of allowing people to access the pieces that don’t always make it through the demands of wholesale.

Daniel W. Fletcher’s FW17 presentation will take place on Saturday 7th January in London. Stay tuned to HERO for full fashion week coverage from London, Milan and Paris.

Saint Laurent Bicolor polo: £170

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