John Varvatos has released his Spring 2015 advertising campaign, exchanging the rock ‘n’ roll cast we’ve come to expect for a reggae family affair starring brothers Ziggy and Stephen Marley.

The New York brand’s SS15 collection pointed towards warmer climates, awash with a palette of light tones, charcoals and khaki. It’s a fitting line-up for the coinciding campaign which heads to the beaches of Jamaica in search of the Marley legacy.

The campaign continues 21 season long collaboration between Varvatos and rock photographer Danny Clinch, pointing his lens at musical royalty including Iggy pop, Slash, Paul Weller and Ringo Starr, the face of FW14. It’s an impressive lineage of rock ‘n’ roll style-makers to say the least.

When your dad is reggae legend Bob Marley musical aptitude is inherent, and comes hand in hand with an effortless sense of style. Both Ziggy and Stephen have become influential figures in the music world boasting more than ten albums between them and numerous accolades and awards to boot.

For the finale head to johnvarvatos.com on February 5th – what would have been Bob Marley’s 70th birthday – for the debut of a documentary-style short film conceived by YARD and directed by Clinch in collaboration with John Varvatos.