Reinvention is the particular province of Miuccia Prada and Raf Simons, and it rarely demands new material. At their latest Milan Fashion Week show, they took the skirt, a wardrobe staple, and refashioned it across 63 looks in varied silhouettes and constructions. That same instinct of revival drives Prada’s 2026 holiday campaign, in which a series of images and a short film feature hand-drawn illustration that turns snowbound landscapes into a storybook world. Shot by Glen Luchford, the illustrated scenes feature a new generation of rising global talent, including Luther Ford, Maya Hawke, Sadie Sink, Chen Haoyu, and Kelvin Harrison Jr.

Former Disney animator John Pomeroy led a team of artists in conjuring a winter wonderland stuffed with childlike joy – his earlier work includes Pocahontas and Fantasia 2000, The Land Before Time and An American Tail. Here, winter creatures wander through an enchanted snow forest alongside the stars, turning Prada mules into tiny mouse huts, starting snowball fights, and trailing into the cabin to curl up inside discarded shoes.

“Animation speaks into stories like live action can’t,” Pomeroy says. “It’s a whole different universe. There’s a very distinct and purposeful reason to do hand-drawn animation, and that’s to see that there’s value in the human touch. And that hand-drawn and handcrafted work is still alive in the world today.”

As fashion scarily drifts further toward an AI-driven world, some brands have responded by reclaiming the human touch. Such campaigns succeed because the viewer can perceive the labour behind them, and here the storybook winter scenes and whimsical animals feel humble, tethering the work back to the tradition of craft.