Following an acclaimed return to the NYFW calendar last season, Public School’s Dao-Yi Chow and Maxwell Osborne have unveiled their first ad campaign since relaunching the label after its seven-year hiatus.

Titled The City is Mine, the imagery stars Idriys Ali-Chow alongside Scott Barnhill and MJ Marte in an after-hours setting. Shot by Joshua Woods, it follows the cast through New York’s streets and waterfronts, amongst vintage cars and city lights, with grainy textures and dark tones underscoring the label’s signature mix of sportswear and tailoring.

Chow and Osborne stayed creatively busy while the brand was on hold, and they’re candid that its return has been slow and deliberate by design. The comeback began at the 2025 Met Gala, where they dressed NFL star Justin Jefferson in a custom look, followed last September by a recreated supper club during fashion week – complete with waiters, entertainers, and elevator attendants dressed in Public School. Now, as the spring season approaches, the pair will present their latest collection this September.