Amiri’s FW26 campaign takes us high into the Hollywood Hills, to the legendary Laurel Canyon – a secluded haven for creative bohemians since the 1960s. Overlooking the LA skyline, a late-night party unfolds, bringing together faces from the worlds of music, art and fashion. Among them are actor and Amiri Brand Ambassador Yuta Jinguji, British musician Bakar, Noah Dillon and Chandler Lucy from LA duo The Hellp, actors Avan Jogia and Bella Podaras, and models and DJs Jade Croonenberghs and Bianca Lexis. The night is soundtracked by The Hellp’s track Here I Am, amping up the mood.

The campaign picks up where the runway show left off: an ode to Laurel Canyon’s subcultural icons – from Jim Morrison to Linda Ronstadt – who reshaped the sound and style of a generation. The collection leaned towards slick tailoring paired with washed denim, western detailing, and patchwork motifs. Everything was detailed with handcrafted embellishments, from florals to sequins – rhinestone cowboy to midnight rambler.