Tommy Hilfiger is as ready as anyone for the World Cup this summer. Timing nicely with the global football competition heading to North America, the US brand unveils a new campaign fronted by the stars of Liverpool FC, including Virgil van Dijk, Florian Wirtz, Alexander Isak, Dominik Szoboszlai and Cody Gakpo.

Shot far from the World Cup venues, the images stay close to home, captured around Liverpool’s iconic Anfield stadium by Alasdair McLellan. Set against local parks and familiar street corners, the players wear looks from Tommy Hilfiger’s Summer 2026 collection – from relaxed tailoring to contemporary reworkings of preppy essentials.

Having been announced as Liverpool FC’s Official Global Partner earlier this year, this campaign expands the relationship post-Premier League season. “I’ve always seen sport as one of the most powerful cultural languages – it connects people through identity, emotion and self-expression,” said Tommy Hilfiger. “What excites me about football today is how personal style has become part of that conversation. This campaign captures Liverpool FC players bringing our Tommy icons into a new era of athlete influence and modern dressing.”